Customer Relationship Management

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company by sms customer on birthday or on other occasions. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history,customer point on sale, buying preferences and concerns.